THEatre

ACCELERATOR

THEatre
ACCELERATOR

An immersive musical theatre intensive development accelerator for promising storytellers.

HOW IT WORKS

BEGINNING WITH BOOK, MUSIC, AND LYRICS,
participants develop their shows in a collaborative environment divided into virtual, residential, and presentation units.

UTILIZING CUTTING-EDGE TECHNOLOGY AND
lean development methods, mentors interact with participants, while THEatre ACCELERATOR team provides frequent feedback throughout the iterative process.

STAFF AND STORYTELLERS COLLABORATE TO
design a custom distribution plan that includes brand development and audience analysis to get stories in front of the right audiences.

Applying the model that accelerates technology start-ups, THEatre ACCELERATOR treats storytellers as founders creating an opportunity to interact with experts in storytelling, production, distribution, and the business of show business.

BREAKDOWN

PHASE I VIRTUAL THEatre ACCELERATOR

2 WEEKS

A two week virtual lab aimed at identifying the ultimate market fit for each project.

NO COST

Underwritten by Apples and Oranges Arts, there is no cost to the participants and no percentage of ownership of the show. This phase of the program is free.

SING TANK

A pitch session where participants present their shows to theatre and tech industry veterans. This helps guide the shows towards the next step in their trajectory. 

 Upon completing Phase I select shows may be invited to participate in Phase II of the program.

PHASE II DEVELOPMENTAL THEatre ACCELERATOR

DEVELOPMENT

Apples and Oranges Arts develops a custom 12-week roadmap for your show. Built on the foundation discovered in Phase I, we refine and enhance the story while simultaneously defining and enhancing the brand.

CASH FUNDING

We provide the financial resources to foster the entrepreneurial process. We “Take the Starving out of Artist” to foster the start-up culture and accelerate the creative process.

PAY IT FORWARD

To keep the ecosystem finically sustainable Apples and Oranges Arts retains a percentage of ownership following the same model as the tech industry.

FURTHER DEVELOPMENT

Beyond the two phases under Apples and Oranges Arts, we are committed to success for all the projects that become part of our Apples and Oranges family. Whether they move forward with Phase II or not, Apples and Oranges’ goal is to foster the continued growth of all our projects. Therefore, with an eye toward commercial production, select projects may qualify for further development by Apples and Oranges Studios or a partner production company.

MENTORS

Deborah Taylor Barerra

FOUNDER / PRODUCER
FIREMUSED PRODUCTIONS / AN AMERICAN IN PARIS

Paul Gordon

WRITER / COMPOSER
JANE EYRE / DADDY LONG LEGS

Jonathan Ledden

SENIOR EXECUTIVE / PRIVATE INVESTOR

Michael P. Price

FOUNDING DIRECTOR
GOODSPEED MUSICALS

Brisa Trinchero

PRODUCER / ENTREPRENEUR
BEAUTIFUL THE CAROLE KING MUSICAL / PIPPIN

Matt Conover

VICE PRESIDENT, DISNEYLAND
DISNEY PARKS LIVE ENTERTAINMENT

Van Kaplan

PRODUCER
MATILDA / AN AMERICAN IN PARIS

Shakina Nayfack

FOUNDING ARTISTIC DIRECTOR / ACTRESS
MUSICAL THEATRE FACTORY / DIFFICULT PEOPLE

Jim Scheinman

FOUNDING MANAGING PARTNER
MAVEN VENTURES

Randi Zuckerberg

FOUNDER / ACTRESS
ZUCKERBERG MEDIA / ROCK OF AGES

Robert Diamond

CEO & EDITOR-IN-CHIEF
BROADWAYWORLD.COM

Frank Kavanaugh

FOUNDER / PRODUCER
FORT ASHFORD INVESTMENTS / AN AMERICAN IN PARIS

Julia Popowitz

TECHNOLOGY INVESTOR AND ADVISOR

Tara Smith

PRODUCER
XANADU / AN AMERICAN IN PARIS / AMELIE

PARTNERS

The Dr. Phillips Center for the Performing Arts is a nonprofit 501(c)3 organization operating the state-of-the-art performing arts center in downtown Orlando, Florida. With its opening in November 2014, the performing arts center launched its vision of Arts For Every Life by being a gathering place for creativity and discovery; a vibrant urban destination where artists, audiences and students come to experience, explore and learn.  The two-block community destination features the 2,700-seat Walt Disney Theater, 300-seat Alexis & Jim Pugh Theater, Seneff Arts Plaza, Dr. Phillips Center Florida Hospital School of the Arts, the DeVos Family Room, and other event rental spaces.  Future expansion includes Steinmetz Hall, a 1,700-seat acoustical theater, along with rehearsal, classroom, office space and commercial development spaces.  The Dr. Phillips Center is a public-private collaboration with the City of Orlando, Orange County, the State of Florida and generous donors. For more information please visit drphillipscenter.org.

Dr. Phillips Center for the Performing Arts and Apples and Oranges Studios Partnership Announced

WHY PARTICIPATE

Unique Virtual Component

Collaborative Process

Presentation Opportunity

Hands-on Approach

Housing and Workspace Provided

World-class Mentors and Guests

Intimate Environment

VITAL STATS

2016 DATES

VIRTUAL: Aug. 8 – Aug. 19
RESIDENTIAL: Aug. 22 – Sept. 16
VIRTUAL: Sept. 19 – Sept. 23
PRESENTATION: Sept. 26 – Sept. 30

LOCATIONS

VIRTUAL: Anywhere
RESIDENTIAL: Orlando, FL
PRESENTATION: New York, NY

PROGRAM SIZE

3-5 Projects

The next round of Phase I of THEatre ACCELERATOR runs April 30, 2018- May 11, 2018.
Applications are currently closed – follow us on Facebook and Twitter to stay up to date with the latest information!

Have questions not answered on this page? Check our FAQ for more information.

WHO IS ELIGIBLE?

Any writer or writing team with a completed draft of a full-length musical (including book, music, and lyrics where applicable) is eligible to apply for THEatre ACCELERATOR. Writers must have originated, and/or control, the underlying rights to their project and no attachments (such as a commercial producer or director) may exist. Projects may have been produced previously, but preference will be given to completely new works.

INVESTORS

Interested in investing in the future of musical theatre?
Click here to find out how you can get in on the ground level.